ENABLING PROFESSIONALS
CCSD brings latest technology into certification space thus enabling professionals like me to endorse my skills and make me more employable in the job market
Professional Digital Marketing Certification
Professional Digital Marketing Certification
Proposed modules
- 1Day 1 - Principles of Digital Marketing
- Introduction to digital marketing
- The digital media P.O.E
- The rise of the digital consumer
- The 3 C’s of digital marketing
- 2Day 2 - Social Media
- Introduction to Social Media
- Making the Message Stick and Spread
- Social Media Channels
- Listening and Reputation Management
- Integrating Social Media with Other Disciplines
- 3Day 3 - Coaching Session #1
- 4Day 4 - Content Marketing
- Introduction to Content Marketing
- Content Marketing Strategy
- Content Marketing Tactics
- Measurement and Budget
- 5Day 5 - Mobile Marketing
- Introduction to Mobile Marketing
- Mobile Products and Services
- Mobile Advertising
- Rules and Regulations
- 6Day 6 - Mobile Marketing
- What is your personal brand?
- 4-step process for online success
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- Determining your niche
- Identifying your authentic voice
- Developing consistency
- Creating an optimisation plan
- 7Day 7 - Coaching Session #2
- 8Day 8 - Building your Content
- Content is king and video content is the emperor
- How do we create content?
- Best practices that we can learn from
- Tools to create
- 9Day 9 - Coaching Session #3
- 10Day 10 - Marketing Automation
- Introduction to Marketing Automation
- Lead Capture and Nurture
- Automated Campaigns
- Improving Customer Life cycle
- 11Day 11 - PROMOTE - Marketing your Content
- Social media marketing best practices
- Google Ads tips for success
- Building a tribe and community
- 12Day 12 - Coaching Session #4
- 13Day 13 - OPTIMISE - Track, Learn & Improve
- Data is the bedrock of all things digital
- Learn the basics of data analysis
- Improve content or marketing based on information received
- 14Day 14 - Coaching Session #5
- 15Day 15 - Emerging Digital Marketing Trends
- TikTok marketing strategies that work
- Case studies
- Tools and Tips
- 16Day 16 - Coaching Session #6
- 17Day 17 - Going online via facebook ads
- 18Day 20 - Going online via organic strategy #2
- 19Day 18 - Going online via google ads
- 20Day 19 - Going online via organic strategy #1
Yes I’m Interested
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John David
HEAD Global IT Services
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FEELING EMPOWERED
I find the certification options really updated comparing client skill market and feel empowered to take the programs
Tola Vong
Cambodia Sword Shield Consulting
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CCSD IS THE BEST
It is great that CCSD recognizes old certifications such as Lean Six Sigma and integrates it into digital transformation
